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Jye is an experienced agency leader who specialises in creative strategy, brand, and communications. Over the past 15 years, Jye has held senior positions in creative, public relations and digital agencies, and earned an expansive skill set in ideation, marketing and production.
Previously based in Hong Kong, Singapore and Beijing, Jye has lead global client accounts, developed and launched new service offerings, and held regional leadership roles managing multi-market teams across 11 countries.
Today, Jye is Director of DOUBLESTAR CO, a visual communications studio, Principal of You’re Good, Get Better a culture consultancy, and sits on the board of Vibewire, a youth accelerator hub.
With a passion for mentoring and supporting the career and social progression of young women in particular, Sophia seeks to create programs and support through Vibewire that galvanises diverse young women and their allies to effect positive change for intersectional gender equality.
Mike graduated the Australian Institute of Company Directors in 2016 providing a unique combination of insight to Governance in the Australian landscape to accompany deep human and technical experience critical for (digital) Transformation work.